THE ROLE OF PRODUCT INNOVATION IN IMPROVEMENT OF SUPPLY CHAIN PERFORMANCE AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF TECHNICIANS WHO WORK IN ENGINEERING OFFICES AND MEDICAL LABORATORIES DEPLOYED IN SOME IRAQI GOVERNORATES. (2023). World Bulletin of Management and Law, 20, 120-129. https://scholarexpress.net/index.php/wbml/article/view/2372