THE INTERRELATIONSHIP BETWEEN INNOVATIVE MARKETING AND BRAND EQUITY, AN APPLIED: STUDY THE GENERAL COMPANY FOR SOUTHERN CEMENT / AL-KUFA CEMENT FACTORY. World Bulletin of Management and Law, [S. l.], v. 19, p. 143–155, 2023. Disponível em: https://scholarexpress.net/index.php/wbml/article/view/2251. Acesso em: 14 jan. 2026.