Muhammad Najm Abd, Salima Hadi Musa and Prof. Dr. Hamed Kazem Meteb Al Shahbawi (2023) “THE INTERRELATIONSHIP BETWEEN INNOVATIVE MARKETING AND BRAND EQUITY, AN APPLIED: STUDY THE GENERAL COMPANY FOR SOUTHERN CEMENT / AL-KUFA CEMENT FACTORY”, World Bulletin of Management and Law, 19, pp. 143-155. Available at: https://scholarexpress.net/index.php/wbml/article/view/2251 (Accessed: 28March2025).