Muhammad Najm Abd, Salima Hadi Musa, Prof. Dr. Hamed Kazem Meteb Al Shahbawi. THE INTERRELATIONSHIP BETWEEN INNOVATIVE MARKETING AND BRAND EQUITY, AN APPLIED: STUDY THE GENERAL COMPANY FOR SOUTHERN CEMENT / AL-KUFA CEMENT FACTORY. Wor.Bul.Man.Law. [Internet]. 2023Feb.22 [cited 2024Nov.25];19:143-55. Available from: https://scholarexpress.net/index.php/wbml/article/view/2251