Dr Lawrence Amadi (2022) “EEFECT OF BRAND PACKAGING POSITIONING STRATEGY ON CUSTOMERS’ BEHAVIOURAL INTENTIONS TOWARDS FOOD AND BEVERAGE PRODUCTS: EVIDENCE FROM NIGERIA”, World Bulletin of Social Sciences, 7, pp. 43-53. Available at: https://scholarexpress.net/index.php/wbss/article/view/545 (Accessed: 11January2025).