EEFECT OF BRAND PACKAGING POSITIONING STRATEGY ON CUSTOMERS’ BEHAVIOURAL INTENTIONS TOWARDS FOOD AND BEVERAGE PRODUCTS: EVIDENCE FROM NIGERIA. Wor.Bul.Soc.Sci. [Internet]. 2022 Feb. 16 [cited 2026 Mar. 31];7:43-5. Available from: https://scholarexpress.net/index.php/wbss/article/view/545