THE IMAGE OF DESTINATION AS A MARKETING TOOL AND IMPACT ON THE QUALITY OF TOURISM SERVICES AN EXPLORATORY STUDY OF OPINIONS OF A SAMPLE OF TOURISTS IN RESORT OF LOWER DOKAN DAM. Wor.econo. and fin. Bul. 2023;24:112-125. Accessed January 14, 2026. https://scholarexpress.net/index.php/wefb/article/view/3020