THE EFFECT OF MARKETING INNOVATION IN BUILDING THE MENTAL IMAGE OF THE ORGANIZATION THROUGH THE MEDIATING ROLE OF PRODUCT QUALITY-AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF WORKERS IN GOVERNMENT AND PRIVATE HOSPITALS IN THE HOLY CITY OF KARBALA. Wor.econo. and fin. Bul. 2024;34:5-21. Accessed April 17, 2026. https://scholarexpress.net/index.php/wefb/article/view/4148