THE EFFECT OF MARKETING INNOVATION IN BUILDING THE MENTAL IMAGE OF THE ORGANIZATION THROUGH THE MEDIATING ROLE OF PRODUCT QUALITY-AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF WORKERS IN GOVERNMENT AND PRIVATE HOSPITALS IN THE HOLY CITY OF KARBALA. (2024). World Economics and Finance Bulletin, 34, 5-21. https://scholarexpress.net/index.php/wefb/article/view/4148