THE IMPORTANCE OF TECHNOLOGICAL CREATIVITY IN ENHANCING KNOWLEDGE MANAGEMENT AND COMPETITIVE ADVANTAGE AS A DEFENSIVE DIMENSION IN PRODUCTIVE COMPANIES-AN APPLIED STUDY AT THE GENERAL COMPANY FOR GAS FILLING AND SERVICES - BABYLON BRANCH. (2025). World Economics and Finance Bulletin, 50, 53-59. https://scholarexpress.net/index.php/wefb/article/view/5547