PERSONALIZED MARKETING STRATEGIES: HOW TO TAILOR OFFERS AND SERVICES TO EFFECTIVELY MEET CUSTOMER NEEDS. World Economics and Finance Bulletin, [S. l.], v. 35, p. 97–108, 2024. Disponível em: https://scholarexpress.net/index.php/wefb/article/view/4307. Acesso em: 3 feb. 2026.