THE IMPACT OF MEASURING CUSTOMER PROFITABILITY ON COST MANAGEMENT - CASE STUDY IN AL NARJIS CONTRACTING AND GENERAL TRADING COMPANY. World Economics and Finance Bulletin, [S. l.], v. 41, p. 25–44, 2024. Disponível em: https://scholarexpress.net/index.php/wefb/article/view/4838. Acesso em: 3 feb. 2026.