CUSTOMER PROFITABILITY ANALYSIS BASIS ON ACTIVITIES AND ITS ROLE IN COST MANAGEMENT AND OPERATIONAL PERFORMANCE IMPROVEMENT: APPLIED STUDY IN GENERAL COMPANY FOR ELECTRICAL INDUSTRIES / AIR-COOLED ENGINES FACTORY. World Economics and Finance Bulletin, [S. l.], v. 19, p. 30–38, 2023. Disponível em: https://scholarexpress.net/index.php/wefb/article/view/2189. Acesso em: 31 mar. 2026.