THE IMPACT OF STRATEGIC IMPROVISATION IN TOURISM CRISIS MANAGEMENT AN EXPLORATORY STUDY IN THE MINISTRY OF CULTURE, TOURISM AND ANTIQUITIES. Wor.econo. and fin. Bul. [Internet]. 2023 Jul. 24 [cited 2026 Jan. 14];24:99-111. Available from: https://scholarexpress.net/index.php/wefb/article/view/3019