ADMINISTRATIVE REFORM AND ITS IMPACT ON ACHIEVING THE MENTAL IMAGE OF THE ORGANIZATION (A CASE STUDY OF AL-FURAT AL-AWSAT TECHNICAL UNIVERSITY)
Keywords:
Administrative reform, the mental image,Abstract
This research deals with the concept of administrative reform, which is one of the most important scientific concepts that accommodate proposals in various sciences, including management, sociology, psychology and other sciences.
The aim of the research is to reveal the extent of the interest of the Middle Euphrates Technical University, the research sample, which is considered one of the government technical universities in Iraq, to support administrative reform in its three dimensions (service quality, creativity and innovation, and technology) and its impact on achieving a positive mental image of its university services, which it seeks to develop every One of the administrative and academic leaders at the researched university.The research found that there is a growing interest from the researched university in supporting the administrative reform of university services. As this is evident in the administrative interest, considering the entry of the Middle Euphrates Technical University in the international rankings as an indicator ofthe quality of technical education, the power of knowledge is the ability of minds that produce it and put it into practice to improve and develop the internal community of the university in question, and elevate it forward to the ladder of development and Innovation
References
Abu Akar, Fawzi Fayez Odeh, (2016), the role of the quality of services, the mental image and the intangible benefits in the quality of the relationship with the beneficiary members.
Abu Allam, Raja Mahmoud (2006), Research Methods in Psychological and
Educational Sciences, 5th Edition, Universities Publishing House, Cairo.
Abu Aoun, Nasser, (2010), Administrative Reform.. The Will to Change and the Necessity of Development.
Administrative reform of university services, a field study of Iraqi universities,
Akash, Abdullah Fawzi, (2003), administrative reform in Jordan, an exploratory study from the point of view of workers in the government apparatus, Damascus University Journal - Volume 19 - Issue Two.
Al-Azzawi, Najm Abd Khalaf, (2015), the factors affecting the formation of the mental image of the political party in Iraq as seen by the Iraqi journalists residing in Amman.
Alba Hussein, Sami Abdullah and Tony, Mahmoud Abdel Aziz (2016). Methodology of scientific research in the field of administrative sciences, i 2. Al Mutanabbi Library Dammam. Kingdom Saudi Arabia.
Alexandria Science Excgange Journal
Al-Farra, Abdullah, Mustafa Abdullah, (2018), the role of the mental image of NGOs in building the strategic relationship with the public of beneficiaries.
Al-Ferjani, Abdel-Fattah Muhammad Ali, (2008), the reality of administrative reform and development strategies and their role in strengthening the Palestinian society, an applied study on the Palestinian police leaders in the Gaza Strip.
Al-Hasnawi, Salem Salal Rahi, (2007), the reality of reform and the requirements for its application in Iraq, the administrative axis, Al-Qadisiyah for Administrative and Economic Sciences, Volume (9), Issue (1), p. 34.
Ali, Sajjad Khalaf Hussein and others, (2020), The role of Iraqi public universities in strengthening
Al-Khader, Ali Ibrahim, (2010), Administrative Reform: Reality and Requirements (a proposed model for administrative reform in Syria)
Al-Maaytah, Muhammad Amin, (2011), Administrative Reform is a Political Basis.
Al-Mutairi, Thamer bin Malouh, (No Year), The Role of Administrative Reform in Protecting Integrity and Strengthening Oversight, Accountability and Transparency in Governmental Agencies: Theory and Practice, The Second Conference of Institutes of Public Administration and Administrative Development in the Gulf Cooperation Council Countries.
Al-Mutairi, Theeb bin Tarhib Al-Jibreen, (2021) The mental image of Qassim
University students towards the academic study of the deaf, Assiut University, Faculty
of Education, Administration: Research and Scientific Publishing (Scientific Journal), Volume (37) Issue (7)
Architecture and Arts, Issue (8). No Sunna, Mai Muhammad 6- Nada
Barakat, Ziyad, (2020), The Perceived Mental Image of the Teacher among the Palestinian Public in Tulkarm Governorate, Al-Istiqlal University Journal for Research, Volume (5), Issue (2)
Ben Fardi, Elham and Belzouh Suhaila, (2015), the role of advertising in improving the mental image of the institution among its external audience, a field study of the Social Security Institution of the state of Oum El Bouaghi.
Booth, Taghreed, (2007), towards successful administrative reform, p. 1.
El-Waer, Naseem, (2016), Administrative Reform and its Role in Improving Public Service in Algeria.
Fournier, Jean F.(2018), Content Characteristics and function of mental images https :// hal-insep.archives-ouvertes.fr /hal-01826205
Freihat, Arshad Naji, (2015), The role of the Jordanian media in shaping the mental image of the Jordanian Parliament among university youth.
Gow, James Iain(2010), Administrative Reform. WWW.dictionnaire.enap.cam
Hair, J. F; Ringle, C.M.; and Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning. 46: 1-12 .
Hair, Joseph F., William C. Black, Barry J. Babin, and Rolph E. Anderson (2010), Multivariate Data Analysis, 8th Edition .Englewood Cliffs, NJ: Prentice Hall.
Jalti, Khadija, Qusous, Dreams, (2019), internal communication mechanisms and its role in improving the image of the service institution, a field study at the Algeria Telecom - Mostaganem.-
Mishra P, Pandey CM, Singh U, Gupta A, Sahu C, Keshri A. Descriptive statistics and normality tests for statistical data. Ann Card Anaesth 2019;22:67-72
Sekaran, Uma (2003). Research Methods for business. A skill building Approach .4th edition. John Wiley & Sons, Inc. PP450.
Sheikh, Saleh, (2009), Forming the mental image of companies and the role of public relations in them.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
