EFFECTIVE BRANDING USING SOCIAL MEDIA AND DIGITAL MARKETING: STUDY IN IRAQ
Keywords:
Digital branding, social media, consumer conductAbstract
In the unexpectedly evolving virtual platforms of Iraq, information how clients interact with brands on social media and digital marketing systems is important for effective branding. This examine explores customer behaviors and choices closer to social media usage, brand engagement, and perceptions of virtual marketing, supplying insights into the factors that pressure a success digital branding techniques within the vicinity
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GRAW-Irwin, INC, p 24.
Abu Jalil, Muhammad Mansour (2013). “The Impact of Business Ethics and Social Responsibility in Achieving
Competitive Advantage.” The Second International Conference of the College of Business Administration at 206|
A M Obeidat E-MARKETING AND ITS IMPACT ON THE COMPETITIVE ADVANTAGE the University of Mu'tah,
Jordan, Jordanian and economic opportunities in the organizational business environment for the period from
April 23-25
Zolghada, Manuel. (2007). “Business Process Management and the Need for Measurements Including an
Empirical Study About Operating Figures”. Master Thesis in Business Administration, FEK 591, Credits: 15 ECTS,
Department of Business Administration, Lund University, p 29.
Porter, M. (1998)." Competitive Advantage: Creating and Sustaining Superior Performance". The Free Press, A
Division of Simon & Schuster Inc
Shrouf, H., Al-Qudah, S., Khawaldeh, K., Obeidat, A., & Rawashdeh, A. (2020). A study on relationship between
human resources and strategic performance: The mediating role of productivity. Management Science Letters,
(13), 3189-3196.
Wheelen, T & Hunger, D. (2002). "Strategic management and business policy", 8th edition, prentice hall.
Zolghada, Manuel. (2007). “Business Process Management and the Need for Measurements Including an
Empirical Study About Operating Figures”. Master Thesis in Business Administration, FEK 591, Credits: 15 ECTS,
Department of Business Administration, Lund University, p 29.
Al-Jarjari, Ahmad, and Al-Azzawi, Muhammad (2014). "The possibility of applying electronic marketing in light
of the development of human capital - A survey of the opinions of a sample of officials in the Al-Hakama
Company for the Industry of Medicines in Nineveh Governorate in Iraq." Anbar University Journal of Economic
and Administrative Sciences, Volume 6, Issue 11.
Raoofi, M. (2012). Moderating Role Of E-Marketing On The Consequences Of Market Orientation In Iranian
Firms. Management and Marketing Journal, 2(11), 301-316
Aljawarneh, N. M., Sokiyna, M., Obeidat, A. M., Alomari, K. A. K., Alradaideh, A. T., & Alomari, Z. S. (2020).
The Role of CRM fog computing on innovation and customer service quality: An empirical study
Obeidat, A. M. (2021). E-Marketing and Its Impact on The Competitive Advantage. Ilkogretim Online, 20(3).
Abou-Moghli, A., Al Abdallah, G., & Al Muala, A. (2012). Impact of innovation on realizing competitive advantage
in banking sector in Jordan. American Academic & Scholarly Research Journal, 4(5).
Eckert, C., Neunsinger, C., and Osterrieder, K. (2022). Managing Customer Satisfaction: Digital Applications for
Insurance Companies. The Geneva Papers on Risk and Insurance-Issues and Practice, 1-34.
Al Sukaini, A. K. M. The Impact of e-marketing of Mobile Banking Services in Achieving Customer SatisfactionAn
Applied Study from the Point of View of Customers of Iraqi Commercial Banks.
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