THE EFFECT OF DELIGHTS ON CUSTOMER SATISFACTION, (AN APPLIED STUDY IN A SAMPLE OF PRIVATE BANKS )
Keywords:
delights, Responsiveness, customer Satisfaction,Employee Competence:,Reliability.Abstract
The research aims to study the effect of delights on customer satisfaction through an applied study conducted on a sample of private banks.
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World Economics & Finance Bulletin (WEFB)
Available Online at: https://www.scholarexpress.net
Vol. 47, June, 2025
ISSN: 2749-3628,
337
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Daniël Johannes Petzer & Mornay Roberts-Lombard (2021) Delight and Commitment—Revisiting the Satisfaction-Loyalty Link, Journal of Relationship Marketing, 20:4, 282-318, DOI: 10.1080/15332667.2020.1855068.
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