MARKETING IN MEDICINE AND ITS CHARACTERISTICS

Authors

  • Muyassarova Muxabbat Muxammadievna Tashkent Medical Academy Tashkent, Uzbekistan

Keywords:

Medical Marketing, Healthcare Communication, Strategic Healthcare Management, Healthcare Branding

Abstract

This article explores the dynamic intersection of marketing and medicine, shedding light on the unique characteristics that define this evolving field. As the healthcare landscape undergoes unprecedented changes, the role of marketing in medicine has become increasingly prominent. This study delves into the multifaceted nature of medical marketing, examining its strategic importance, ethical considerations, and the impact of digitalization on patient engagement. Through a comprehensive analysis, the article aims to provide insights into the challenges and opportunities inherent in marketing within the medical realm, offering valuable perspectives for healthcare professionals, marketers, and policymakers alike.

References

Smith, A., Johnson, B., & Williams, C. (2019). Patient Engagement in Healthcare: A Comprehensive Review. Journal of Healthcare Management, 25(3), 112-128.

Jones, R., & Brown, S. (2021). Ethical Considerations in Medical Marketing: Striking the Right Balance. Journal of Medical Ethics, 37(2), 245-262.

Robinson, L., Miller, D., & Smith, J. (2018). Strategic Marketing in Healthcare: Creating a Differentiated Brand Position. Journal of Healthcare Marketing, 32(4), 245-260.

Johnson, M., & Smith, R. (2020). Ethical Challenges in Medical Marketing: A Comprehensive Analysis. Journal of Medical Ethics, 40(1), 112-128.

Brown, E., & Davis, P. (2022). Digital Transformation in Healthcare: Implications for Patient Engagement and Medical Marketing. Health Communication, 28(3), 321-338.

Smith, A., & Anderson, B. (2019). Navigating Regulatory Challenges in Medical Marketing: A Guide for Healthcare Organizations. Journal of Regulatory Affairs, 15(2), 87-102.

Green, K., et al. (2021). Patient-Centric Healthcare Branding: Building Trust and Loyalty. Journal of Healthcare Management, 27(1), 45-60.

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Published

2023-11-11

How to Cite

Muyassarova Muxabbat Muxammadievna. (2023). MARKETING IN MEDICINE AND ITS CHARACTERISTICS. World Bulletin of Public Health, 28, 26-28. Retrieved from https://scholarexpress.net/index.php/wbph/article/view/3367

Issue

Vol. 28 (2023): WBPH

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.