ANALYSIS OF "TERRITORY BRANDING", EXISTING SHORTCOMINGS AND SOLUTIONS IN IMPROVING THE TOURISTIC IMAGE OF OUR COUNTRY AT THE WORLD LEVEL
Keywords:
tourism, brand, statisticsAbstract
This article examines the statistical indicators of tourism in our country and today's tourism opportunities, analyzes the marketing and PR work carried out by the tourism committee, analyzes international statistical indicators of tourism, the tourism brand of our country and its existing shortcomings, and presents proposals. An analysis of advertising videos used to create the international image of our country was carried out, as well as an analysis of the types of travelers visiting our country
References
Development of qualifications that meet the needs of the times for employees working in the tourism sector in our country,
Setting the price of goods or services sold by organizations and individuals serving foreign tourists in our country to be the same for local and foreign individuals.
Improving the quality of the Internet.
Development of tourist attraction strategies for winter and summer seasons
Prevention of air pollution
To give concessions for daily tourist tax to foreign tourists visiting 2 or more times..
Getting famous travel-influencers to post videos intended to show the tourist potential of our country on their pages.
Increasing the number and improving the quality of ATMs serving Visa and Mastercard cards.
Increasing tax benefits for entrepreneurs operating in the tourism sector.
Conducting a competition between hotels and tour agencies every year by conducting a survey among tourists, and awarding the best hotel and tour agencies and implementing their experience throughout the republic. put on.
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Decree of the President of the Republic of Uzbekistan, No. PQ-238 of 07.27.2023
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K. Dinnie. (2010). Branding in the garden: theory and primer. Izdatelstvo- Pelgrave Macmillan; L. Tsai, U. Gartner UNWTO.ORG
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