THE ROLE OF DIVERSIFICATION OF BANKING SERVICES IN THE PROFITABILITY OF COMMERCIAL BANKS: (AN ANALYTICAL STUDY IN THE SUMER COMMERCIAL BANK AND THE INTERNATIONAL DEVELOPMENT BANK)

Authors

  • A.P.Dr. Rahim Shrad Amer Al-Taie Al-Mustansiriya University / College of Administration and Economics
  • Ibrahim Qais Ibrahim Al-Qaisi Al-Mustansiriya University / College of Administration and Economics Baghdad, Iraq

Keywords:

diversification of banking services, the profitability of commercial banks

Abstract

This study was prepared to demonstrate the role of diversification of banking services in the profitability of private Iraqi commercial banks. international development), and the research tended to follow the inductive approach, the descriptive approach, and the analytical approach by studying the theoretical framework for diversifying banking services, indicators of profitability in commercial banks, the most important ratios measured, and analyzing the effects left by the diversification of banking services on the profitability of Iraqi private commercial banks, the research sample, in order to strive to achieve the goals set by him and trying to reach them by conducting this type of research.

References

RIS, SC Krunoslav. (2022), “5G and Next-gen Consumer Banking Services.” First edition, CRC Press.

Armstrong, Gary., Kotler, Philip & Opresnik, Marc, (2020), “Marketing: An Introduction”, Fourteenth Edition, by Pearson Education Limited.

Pride, W.M., Hughes, R.J., & Kapoor, J.R. (2019). "Foundations of Business". 6 ed. Cengage Learning.

Ferrell, O.C., Hartline, M., & Hochstein, B.W. (2022). "Marketing strategy". Cengage Learning

Cao, Jin, 2022, “THE ECONOMICS OF BANKING”, First Edition, Routledge.

Mishkin, Frederic S., (2019), “The Economics of Money, Banking, and Financial Markets”, Twelfth Edition, published by Pearson Education

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Published

2023-02-15

How to Cite

A.P.Dr. Rahim Shrad Amer Al-Taie, & Ibrahim Qais Ibrahim Al-Qaisi. (2023). THE ROLE OF DIVERSIFICATION OF BANKING SERVICES IN THE PROFITABILITY OF COMMERCIAL BANKS: (AN ANALYTICAL STUDY IN THE SUMER COMMERCIAL BANK AND THE INTERNATIONAL DEVELOPMENT BANK). World Economics and Finance Bulletin, 19, 58-69. Retrieved from https://scholarexpress.net/index.php/wefb/article/view/2192

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Articles