USING DIGITAL MARKETING TOOLS TO INCREASE THE EFFICIENCY OF THE ENTERPRISE

Authors

  • Dilyora Xashimova Pakhritdinovna Deputy Dean of the Faculty of Digital Economics, Tashkent State University of Economics, Islam Karimov avenue, 49 100003 Tashkent, Uzbekistan
  • Gulnozaxon Mirziyodova Ayubxon qizi assistant of the Department of “Digital economy and information technology”, Tashkent State University of Economics

Keywords:

Search engine optimization, contextual advertising, Google Maps service

Abstract

This article discusses the issues of increasing the efficiency of a trading company using digital marketing, in particular using Internet marketing tools such as search engine optimization, contextual advertising, Google Maps, social media promotion and E-mail marketing, as well as artificial intelligence and web analytics.

References

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Published

2024-01-18

How to Cite

Dilyora Xashimova Pakhritdinovna, & Gulnozaxon Mirziyodova Ayubxon qizi. (2024). USING DIGITAL MARKETING TOOLS TO INCREASE THE EFFICIENCY OF THE ENTERPRISE. World Economics and Finance Bulletin, 30, 67-72. Retrieved from https://scholarexpress.net/index.php/wefb/article/view/3663

Issue

Vol. 30 (2024): WEFB

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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