ELECTRONIC PAYMENT METHODS AND THE IMPACT OF THEIR SPREAD ON THE MARKET VALUE OF THE SHARE (AN APPLIED STUDY IN A SAMPLE OF PRIVATE BANKS)
Keywords:
Market value, electronic paymenta\s, electronic cardsAbstract
The research problem was represented in the weak adoption of modern technologies by banks represented by electronic payment methods (payment cards, ATMs) and working to spread them in a way that meets the needs and desires of society as well as in line with government policies, as the level of spread of electronic payment channels in Iraq is still below the level of ambition. The research also aimed to highlight the importance of electronic payment methods in expanding the scope of banking business and its impact on the financial market and on the market value of banking institutions in particular. The research sample was represented by each of the banks (AlAhli Bank of Iraq, Baghdad, International Development, Ashur International, Middle East, Commercial Gulf) for the period (2017-2021). The study relied on the inductive approach and the descriptive analytical method in studying and analyzing information and data in the available literature on research concepts, and using the statistical program (SPSS V.25) by relying on the value of the statistical significance correlation coefficient (p_value) in testing the research hypotheses. The study reached a set of results, the most important of which are: that adopting electronic payment methods helps greatly in reducing the problems of cash liquidity in the Iraqi financial and banking system and makes settlement operations more flexible. The results of the statistical analysis also proved the existence of a statistically significant effect of the number of electronic cards and the number of ATMs combined on the market value of the stock .
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