THE IMPACT OF MEASURING CUSTOMER PROFITABILITY ON COST MANAGEMENT - CASE STUDY IN AL NARJIS CONTRACTING AND GENERAL TRADING COMPANY
Keywords:
Customer profitabilit, customer profitability measurement, cost managementAbstract
This research aims to evaluate the usefulness of measuring customer profitability in cost management through a literature review and a case study in Al-Nargis Contracting and General Trading Company
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Copyright (c) 2024 Imad A.S.AL-mashkoor, Alaa Safaa M. Hadi
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