THE ROLE OF QUALITY ASSURANCE STANDARDS IN PRODUCT MARKETING: A PILOT STUDY OF THE OPINIONS OF MANAGERS AND EMPLOYEES AT KARWANCHI SOFT DRINKS AND JUICES COMPANY IN KIRKUK

Authors

  • Salahddin Shibil Jasim Aljubory College of Basic Education Shirqat, University of Tikrit.
  • Walaa hazem seltun

Keywords:

Quality assurance standards, product marketing, continuous improvement

Abstract

The current study aims to identify the influence relationships between Quality Assurance Standards (QAS) and product marketing in Karwanchi Soft Drinks and Juices Company in Kirkuk. To achieve this, the research variables were defined, and hypotheses were formulated. The researcher used a questionnaire as the primary data collection tool, supplemented by various statistical methods to test the hypotheses.

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Published

2025-07-10

Issue

Vol. 48 (2025): WEFB

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

THE ROLE OF QUALITY ASSURANCE STANDARDS IN PRODUCT MARKETING: A PILOT STUDY OF THE OPINIONS OF MANAGERS AND EMPLOYEES AT KARWANCHI SOFT DRINKS AND JUICES COMPANY IN KIRKUK. (2025). World Economics and Finance Bulletin, 48, 28-35. https://scholarexpress.net/index.php/wefb/article/view/5370