THE IMPACT OF TRADEMARKS ON SMALL BUSINESS ENTERPRISES' PERFORMANCE IN UZBEKISTAN

Authors

  • Nasirillayeva Nadida Otabek qizi Independent Researcher of TSUE, PhD

Keywords:

WIPO, trademarks, innovation

Abstract

In a competitive environment, brands have become an increasingly effective marketing tool because they encourage clients to discern between original products and counterfeit products and take actions based on more factual information. This article examines the role of Trademarks on small business and private entrepreneurship enterprises’ performance in Uzbekistan and important aspects of its development

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Published

2025-09-24

Issue

Vol. 50 (2025): WEFB

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

THE IMPACT OF TRADEMARKS ON SMALL BUSINESS ENTERPRISES’ PERFORMANCE IN UZBEKISTAN . (2025). World Economics and Finance Bulletin, 50, 14-18. https://scholarexpress.net/index.php/wefb/article/view/5537