THE ROLE OF INNOVATIVE MARKETING IN PROMOTING GREEN CONSUMER BEHAVIOR: ANALYTICAL STUDY OF A SAMPLE OF CUSTOMERS OF AL-QADISIYAH DAIRY FACTORY

Authors

  • Afrah Raheem Idan Technical Institute of Al Diwaniyah, AI Furat Al Awsat Technical University) (ATU), Iraq.

Keywords:

Innovative Marketing, Green Consumer Behavior, Promotion Innovation

Abstract

The aim of the research is to find out whether there is a strong relationship between Innovative Marketing And Green Consumer Behavior For a Sample of Consumers of Qadisiyah Dairy Factory Products. Design / Methodology: The Data Was Collected Through A Questionnaire Distributed Electronically Through Social Networking Sites to A Random Sample of (200) Single Customers of Al-Qadisiyah Dairy Factory. After Examining The Forms, The (20) Incomplete And Invalid Forms For Analysis Were Excluded, Thus, The forms to be analyzed Is (180) Questionnaires, A Set of Statistical Methods Were Used to Analyze Data And Test Hypotheses Using The Statistical Program (SPSS.V.25)..

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Published

2022-10-26

How to Cite

Afrah Raheem Idan. (2022). THE ROLE OF INNOVATIVE MARKETING IN PROMOTING GREEN CONSUMER BEHAVIOR: ANALYTICAL STUDY OF A SAMPLE OF CUSTOMERS OF AL-QADISIYAH DAIRY FACTORY. World Bulletin of Management and Law, 15, 100-107. Retrieved from https://scholarexpress.net/index.php/wbml/article/view/1550

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Articles