INTERNATIONAL LEGAL STANDARDS ON ONLINE ADVERTISING

Authors

  • Zilola Abdukaxxarova Tashkent State University of Law.

Keywords:

consumers, insights, protection, policymakers

Abstract

This article serves as a navigation guide for understanding the legal regulation of online advertising in the USA, EU and China, with a comparative analysis on key legislation, regulatory body and major principles. Author provides recommendations for the formulation of a legal framework governing online advertising in Uzbekistan, that would offer better protection to consumers in the context of online advertising, ensuring transparency, safety, and trust in the digital marketplace. Valuable insights and links for policymakers in the field, businesses, advertisers, foreign investors, consumers and students. #Law #Business #Advertising #Technologies #Trade #Ecommerce #ConsumerProtection #InternationalStandards #Uzbekistan

References

General Data Protection Regulation (GDPR) https://gdpr-info.eu/; Misleading and Comparative Advertising Directive (Directive 2006/114/EC; Consumer Rights Directive (Directive 2011/83/EU); Unfair Commercial Practices Directive (Directive 2005/29/EC)

Digital Services Act (DSA) https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package

Digital Markets Act (DMA) https://digital-markets-act.ec.europa.eu/index_en

Children’s Online Privacy Protection Act (COPPA) https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa

Federal Trade Commission. (2013). Dot Com Disclosures. Available at http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf

California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) | California Privacy Rights Act (CPRA) https://thecpra.org/

China Cybersecurity Law https://www.lawinfochina.com/Display.aspx?LookType=3&Lib=law&Id=22826&SearchKeyword=&SearchCKeyword=&paycode=

China Personal Information Protection Law (PIPL) http://en.npc.gov.cn.cdurl.cn/2021-12/29/c_694559.htm

International Chamber of Commerce's (“ICC”) Advertising and Marketing Communications Code https://iccwbo.org/news-publications/policies-reports/icc-advertising-and-marketing-communications-code/#:~:text=The%20ICC%20Marketing%20Code%20seeks,and%20truthful%20communications%20and%20practices.

Meta advertising policy principles https://transparency.fb.com/en-gb/policies/ad-standards/

The UN Report on Disinformation: a role for privacy (2021) https://privacyinternational.org/news-analysis/4515/un-report-disinformation-role-privacy

Global Advertising Lawyers Alliance Review. https://galalaw.com/

Advertising Laws of the World guide, John Wilks, 2022. https://www.dlapiper.com/en/insights/publications/2022/09/advertising-laws-of-the-world

PricewaterhouseCoopers (PwC) Global Telecom and Entertainment & Media Outlook 2023–2027. Insights: Global Entertainment and Media Outlook 2023–2027 | PwC

Interactive Advertising Bureau. https://www.iab.com/

Adam Satariano (2022) E.U. Takes Aim at Social Media’s Harms With Landmark New Law.

Tzoulia, E. (2021). Targeted Advertising in the Digital Era: Modern Challenges to Consumer Privacy and Economic Freedom: The Responses of the EU Legal Order. In: Synodinou, TE., Jougleux, P., Markou, C., Prastitou-Merdi, T. (eds) EU Internet Law in the Digital Single Market. Springer, Cham. https://doi.org/10.1007/978-3-030-69583-5_19

Zardiashvili, Alexander and Sears, Alan M. (2022). Targeted Advertising and Consumer Protection Law in the EU. Vanderbilt Journal of Transnational Law, Vol. 56, No. 3, 2023. Available at SSRN: https://ssrn.com/abstract=4249743

Smart Insights- Marketing Intelligence https://www.smartinsights.com/

Nowak-Gruca, A. (2018). Selected Legal Problems of Online Advertising. Title of the Journal, 10(1), 33-44.

National database of legislation of the Republic of Uzbekistan, Civil Legislation https://lex.uz/en/classifiers/6131

Uzbekistan Law on Advertising https://lex.uz/uz/docs/6052633#6054238

Uzbekistan Law on E-commerce https://lex.uz/docs/6213428

Uzbekistan Law on Personal Data https://lex.uz/docs/4831939

Uzbekistan Law on protection of consumer rights https://lex.uz/docs/4525010

National E-commerce Strategy for the Republic of Uzbekistan 2023-2027 https://miit.uz/uploads/pages/UZB_E-commerce%20strategy_final%20ENG.pdf

Misleading Advertising Regulation in Uzbekistan: Analysis of Legal Standards. Khodjaev Bakhshillo.

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Published

2023-12-14

How to Cite

Zilola Abdukaxxarova. (2023). INTERNATIONAL LEGAL STANDARDS ON ONLINE ADVERTISING. World Bulletin of Management and Law, 29, 57-64. Retrieved from https://scholarexpress.net/index.php/wbml/article/view/3548

Issue

Section

Articles