INTERNATIONAL LEGAL STANDARDS ON ONLINE ADVERTISING
Keywords:
consumers, insights, protection, policymakersAbstract
This article serves as a navigation guide for understanding the legal regulation of online advertising in the USA, EU and China, with a comparative analysis on key legislation, regulatory body and major principles. Author provides recommendations for the formulation of a legal framework governing online advertising in Uzbekistan, that would offer better protection to consumers in the context of online advertising, ensuring transparency, safety, and trust in the digital marketplace. Valuable insights and links for policymakers in the field, businesses, advertisers, foreign investors, consumers and students. #Law #Business #Advertising #Technologies #Trade #Ecommerce #ConsumerProtection #InternationalStandards #Uzbekistan
References
General Data Protection Regulation (GDPR) https://gdpr-info.eu/; Misleading and Comparative Advertising Directive (Directive 2006/114/EC; Consumer Rights Directive (Directive 2011/83/EU); Unfair Commercial Practices Directive (Directive 2005/29/EC)
Digital Services Act (DSA) https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package
Digital Markets Act (DMA) https://digital-markets-act.ec.europa.eu/index_en
Children’s Online Privacy Protection Act (COPPA) https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa
Federal Trade Commission. (2013). Dot Com Disclosures. Available at http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf
California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) | California Privacy Rights Act (CPRA) https://thecpra.org/
China Cybersecurity Law https://www.lawinfochina.com/Display.aspx?LookType=3&Lib=law&Id=22826&SearchKeyword=&SearchCKeyword=&paycode=
China Personal Information Protection Law (PIPL) http://en.npc.gov.cn.cdurl.cn/2021-12/29/c_694559.htm
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National database of legislation of the Republic of Uzbekistan, Civil Legislation https://lex.uz/en/classifiers/6131
Uzbekistan Law on Advertising https://lex.uz/uz/docs/6052633#6054238
Uzbekistan Law on E-commerce https://lex.uz/docs/6213428
Uzbekistan Law on Personal Data https://lex.uz/docs/4831939
Uzbekistan Law on protection of consumer rights https://lex.uz/docs/4525010
National E-commerce Strategy for the Republic of Uzbekistan 2023-2027 https://miit.uz/uploads/pages/UZB_E-commerce%20strategy_final%20ENG.pdf
Misleading Advertising Regulation in Uzbekistan: Analysis of Legal Standards. Khodjaev Bakhshillo.
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