WAYS TO INCREASE THE EFFECTIVENESS OF GREEN MARKETING IN THE DEVELOPMENT OF ECO-TOURISM PRACTICE

Dexkanova Nilufar Sagdullayevna; Sheripbaeva Umida; Abduraximova Madinabonu Abdukomil qizi

WAYS TO INCREASE THE EFFECTIVENESS OF GREEN MARKETING IN THE DEVELOPMENT OF ECO-TOURISM PRACTICE

Authors

Dexkanova Nilufar Sagdullayevna Tashkent State Agrarian University, TSAU, Uzbekistan
Sheripbaeva Umida Tashkent State Agrarian University, TSAU, Uzbekistan
Abduraximova Madinabonu Abdukomil qizi Tashkent State Agrarian University, TSAU, Uzbekistan

Keywords:

Ecotourism, marketing, green marketing

Abstract

In this article, green marketing in ecotourism refers to the promotion of sustainable tourism methods with minimal environmental impact while providing tourists with an authentic experience that allows them to communicate with nature. The theoretical foundations of the effectiveness of green marketing in the development of ecotourism practice are analyzed

References

Madhumita Nayak. GREEN MARKETING -THE CHANGING WAY OF MARKETING. Journal of Interdisciplinary Research Cycle 14(2) . August 2022.

Alina-Cerasela Aluculesei, Daniel Avram, Puiu Nistoreanu. Is green marketing a label for ecotourism? The Romanian Experience. Best [Accounting Information System & Information Technology Business Enterprise] 11(8). August 2020.

Sui He. Strategy of sustainable development of ecotourism marketing based on new media: an example from the practice of Qinghai Tibet Plateau in China. Journal of Humanities and Social Sciences. January 2023.

Marcel Merr, Maria Too. GREEN MARKETING FOR GREEN TOURISM. Conference: 21st Biennial International Congress: Tourism & Hospitality Industry 2012: New Trends in Tourism and Hospitality Management. May 2012.

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Published

2023-11-20

How to Cite

Dexkanova Nilufar Sagdullayevna, Sheripbaeva Umida, & Abduraximova Madinabonu Abdukomil qizi. (2023). WAYS TO INCREASE THE EFFECTIVENESS OF GREEN MARKETING IN THE DEVELOPMENT OF ECO-TOURISM PRACTICE. World Bulletin of Public Health, 28, 67-69. Retrieved from https://scholarexpress.net/index.php/wbph/article/view/3399