SUSTAINABLE MARKETING: CONTENT, PRINCIPLES AND IMPORTANCE

Authors

  • Gulnoza Nasrullaeva Teacher of the Uzbekistan University of Journalism and Mass Communications

Keywords:

Sustainable marketing, environmental responsibility, social responsibility, green marketing

Abstract

This article discusses the content, basic principles and importance of the concept of sustainable marketing in the modern economy. The strategic directions of sustainable marketing, its impact on consumer behavior and the problems of its implementation are analyzed. The future prospects of sustainable marketing and its role in the sustainable development of society are also substantiated.

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Published

2025-12-27

Issue

Vol. 53 (2025): WBPH

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

SUSTAINABLE MARKETING: CONTENT, PRINCIPLES AND IMPORTANCE. (2025). World Bulletin of Public Health, 53, 38-39. https://scholarexpress.net/index.php/wbph/article/view/5757