MAIN WAYS OF FORMING A STRATEGIC MANAGEMENT SYSTEM IN HIGHER EDUCATION INSTITUTIONS

Abstract

One of the main global trends in the development of higher education is the commercialization of higher education institutions, which requires the formation of a new management paradigm based on corporatization. The article substantiates the thesis that the introduction of corporate governance standards into the activities of universities creates the necessary conditions for increasing competitiveness by ensuring the formation of appropriate intellectual capital, commercialization of new knowledge and scientific developments. The article shows the advantages and disadvantages of corporate management of higher education institutions.