IMPROVING MARKETING MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

Authors

  • PhD. Shodiyabonu Abidjanovna Khodjayeva Associate Professor of the “Trade Management” Department, TSEU

Keywords:

Uzbekistan, development, digital technologies

Abstract

The article highlights the issues of improving marketing management in higher education institutions under the conditions of digital transformation. The rapid development of digital technologies requires a fundamental renewal of marketing strategies in educational institutions. Based on international experience, statistical data, and the case of the higher education system of Uzbekistan, the current situation and development prospects are analyzed.

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Published

2025-09-25

Issue

Vol. 50 (2025): WBML

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

IMPROVING MARKETING MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION. (2025). World Bulletin of Management and Law, 50, 58-60. https://scholarexpress.net/index.php/wbml/article/view/5534