THE EFFECT OF EMOTIONAL INTERACTION ON PURCHASING INTENTION

Abstract

The current "study tests the correlation and influence relationship between the emotional interaction (emotional intensity, Emotional persistence, Deep acting, Surface acting) and the purchasing intention. Between the emotional interaction and the purchasing intention, from which four sub-hypotheses emerge, and then a sample of 95 staff was selected at the Telecom companies in AL-Diwaniyah, which is of vital and prominent importance in the field of education and knowledge and its diverse practices in creating an educated, civilized and educated generation. The data were collected through a questionnaire prepared For this purpose, 95 questionnaires were distributed to the employees, 87 were retrieved, and the recovery rate was 92%. SPSS vr 24 programs were used. To extract the results of correlation and influence and test hypotheses, as the validity of the hypotheses was found in the light of the results of the statistical analysis, and a number of recommendations were reached, perhaps the most prominent of which is the existence of a vital and prominent effect of emotional interactionin in the purchasing" intention